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SEO/ SEM Professional


This Search Engine Optimization and Search Engine Marketing certification training course includes a detailed study of Paid Search Advertising, how to get free traffic from search engines, and achieving high rankings, tracking, optimizing, and remarketing. You will gain technical SEM/SEO skills and hands-on experience through real-time live projects to understand the strategies to increase search visibility and increase brand awareness. These techniques help you to upgrade the websites ranking among the top spots in results pages, quality traffic, credible source, user trust, more clicks on Google, Bing, Explorer, and other search engines with remarkable ability to fuel economic growth.


  • Search Engine Optimization (SEO) Specialist
  • Digital Performance Marketing Specialist
  • SEO Analyst
  • SEM Expert
  • SEM Executive
  • SEO Link Builder
  • SEO/SEM Consultant
  • SEO/SEM Risk Manager

Course Outline:

  • Art of SEO and Search Operators
  • Search Engine Algorithms
  • On-Site / Off-Site Optimization
  • SEO / SEM Facts and Figures
  • Search-Engine-Friendly Manners
  • On-Page and Off-Page Factors
  • SEM Analysis and Audits
  • Click to Client Conversion Optimization
  • Canonical and Open Graph Optimization
  • Schema Markup Optimization

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    Department Contact Info


    IIBS Mississauga (PCC Location)
    151 City Center Drive
    Suite #403.
    Mississauga, ON, L5B 1M76


    Student Resources

    Placement Services and Career management

    Through our large network with employers, we offer placement help to graduates.
    IIBS also has a progressive career management course, which is compulsory for all certificate and diploma students. We believe that offering training to students on how to prepare for career opportunities effectively helps them be psychologically prepared for their professions. The program also introduces the students to the approaches of efficient and effective job search. Under the program, we also teach how to write a resume. We also focus on soft skills so students can maintain a good working relationship with their employers.