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Digital Marketing


Digital Marketing (aka Online Marketing) is an important and broad technique to optimize both inbound and outbound marketing campaigns through the integration of various online channels of social media platforms, websites, blog posts, emails, videos, and search engines. Learning digital marketing opens up substantial opportunities and cost-effective solutions to advertise the businesses, products, and services. Digital Marketing is a huge level playing field with the customized strategies and versatile tactics to earn qualified website traffic, high-value leads, advanced visibility, and better business goals conversion rates. its recommended for advance Interactive targeting to maximize the impact over consumer psychology, mind, and behavior.

Career Opportunities

  • Search Engine Optimizer (SEO)
  • Digital Content Manager
  • Digital Strategy Planner
  • Digital Market Analyst
  • Digital Platforms Integration Manager
  • Marketing Automation Specialist
  • Affiliate Marketing Manager

Course outline

  • Digital Performance Parameters
  • Audience Insights
  • Web Analytics
  • Digital Marketing Plan
  • Social Media Marketing
  • Digital Marketing Strategy
  • Grab Freelancing Projects
  • Search Engine Marketing
  • Produce and Display Digital Campaigns
  • Building Google Adsense and Adwords

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    Department Contact Info


    IIBS Mississauga (PCC Location)
    5975 Whittle Road
    Suite # 220.
    Mississauga, ON, L4Z 3N1

    [email protected]

    Student Resources

    Corporate Training

    If you are considering training opportunities for your organization staff, consider Innovations in Business Solutions (IIBS)  as your corporate training partner. Let our expertise and experience guide you. We partner with you to identify the learning needs of your organization. Our instructors are experts in their fields. Together, they can provide you with proven course content and expert delivery that meets your organization’s training needs. We get you the best return on your corporate training investment.